LSAV

How To: Incorporate Social Media and Build Brand Loyalty

by LSAV Live, posted in Tips

The big day has come. The attendees start to roll in and brand advocates take their places. Everyone is on their tablets or smartphones tweeting and posting to Instagram with your hashtag. To everyone, this integration is effortless. However, without strategic planning, none of this would be possible. Here are some tips on how to incorporate social media successfully at your next event.

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How to: Build Trusted Partnerships with Sponsors

by LSAV Live, posted in Tips

Gain event sponsors with these tips!

  1. Think about what brands not only coincide with yours, but add to it.
  2. Make sure that this is a win-win marketing opportunity for both parties. Sponsors who utilize the resources given to them by the event will be remembered.
  3. Consider implementing “promotional months.” Have particular teams promote the sponsorship within their areas of the company. Some ways to do this are to talk up the sponsor on social media, blog and send emails out to event attendees.
  4. Event staff has to provide the sponsor with a checklist of what is needed from them and deadlines for goals and objectives.
  5. Sponsorship packets should be clear and concise. Determine what you want out of each sponsorship.
  6. Create an innovative space for your sponsors with specific allotted time and visibility that will make their presence known.
  7. What will the sponsors access be to the event? Will you provide them with free passes, access to specific sessions, database etc? This may vary from sponsor to sponsor depending on their brand.
  8. Overall, make a business model out of a sponsors involvement. Sponsors should be exciting and engaging for your event staff and attendees. Thus, building a trusted partnership from start to finish.

Tips for Keynote Speakers: How to Build Rapport with Your Audience

by LSAV Live, posted in Tips
  1. Research your target audience and get to know who they are
  2. Find opportunities to engage your audience with humor
  3. Do not write your speech to fill the entire time you have allotted. Be flexible
  4. Make a good first impression with a positive attitude and energy
  5. Build your credibility with a strong opening
  6. Keep the interest of your audience with humor and key conclusions throughout your speech
  7. “Make a point. Tell a story. Tell a story. Make a point,” is the public speaking mantra Use the model to build rapport
  8. Use variety in your voice. Change the tone and pace so your audience can emotionally identify with your story or conclusions
  9. Pause. Give the audience time to absorb a profound idea or laugh at a joke before speaking again
  10. End with a strong conclusion

Top 10 Questions to Ask Your Videographer

by LSAV Live, posted in Tips

It’s time for your big day and who better to capture it than your videographer. There are so many fun types of effects to work with. Time lapses have become quite popular in the event industry along with documentary style speaking in place of voice overs. With a videographer, you will be able to market your brand in a way that will reach those near and far.

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10 Questions to Ask Your Photographer

by LSAV Live, posted in Tips

1. What is your style? Make sure you are on the same page by determining this. The various photographic styles include: fashion, lifestyle, portrait, contemporary and documentary.

2. Do you have a portfolio I can see? This is the best indication of the photographers style and retouching capabilities.

3. Do you have a reference list? If you would like additional reviews of past work the photographer has done, this is a good way to learn even more about them.

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